Team Freedom Won is driven by challenge! 

Freedom Won© PTY Ltd

Developing and growing Southern Africa’s adoption of green energy solutions and electric mobility.

Freedom Won, a South African company was founded in 2011 with the completion of our first electric vehicle conversion prototype - our Jeep Grand Cheroke (dubbed Freedom1). We have since built several more electric vehicles, predominantly for the wildlife tourism lodges to use for game drives (safari). The Freedom Won electric conversion design can be installed into most existing car models, at various levels of sophistication, power and range, depending on requirements and budgets.

The Lithium battery technology used in Freedom Won's EV conversions has proven so successful, we further developed solutions for static energy storage using this same technology. Commissioning of these energy storage solutions started in 2014 and in April 2015 we launched our new Freedom Lite energy storage battery. Our Lite battery sells our Lithium Iron Phosphate energy storage solutions in an integrated, compact and stylish wall unit for residential and business use, to protect against load shedding and outages as well as integration with solar panels to reduce or eliminate utility power usage.

Freedom Won has Africa's unique power challenges covered with our leading range of superior Lithium Iron Phosphate (LiFePO4) energy storage solutions. Our solutions are fast becoming the preferred choice as the huge advantages of using this proven technology become more widely known through our marketing efforts.

Meet Freedom Won’s founders

Lizette Kriel

Business Development, Strategy, Brand

Lizette Kriel is vigorously involved in the green Freedom Won brand.

Her career started with initial training in speech and drama at UP. Little did she know that her studies and career expansion would prove significant forces in the development of her marketing expertise and eventual shared ownership of Freedom Won.

Her extensive exposure to stage management honed her organisational and creative skills, which further evolved into her brand communications proficiency.

Her lingering passion for marketing, writing and branding saw her joining Saatchi & Saatchi, subsequently moving into Adcorp and eventually managing her own transformational marketing company - Summertime (2007 -2012).

When meeting Antony in 2008 a dramatic shift took place as Lizette’s interest was increasingly raised - and finally completely sold on meeting the challenges of driving the business development, strategy, branding, marketing and publicity of a shared green vision.

Steadfast, excited and determined to explore the green entrepreneurial opportunities Freedom Won offers… on 9 December 2011 Lizette and Antony successfully took to the road in Freedom1 (their electric converted Jeep Grand Cherokee)...

Antony English

Bsc. Eng (Elec-Mech), MBA,PMP

Challenge has taken centre stage throughout his life...

When, as a toddler, when Antony English received a toy as a present he was often compelled to gather Dad's tools and start disassembling it to see how it worked. He just had to understand the magic of the mechanics and later also the mystery of electricity. And so his life and professional career was launched and kept in orbit by challenge. 

His childhood fantasies were shaped and took off at Progress Flight Academy - his parents' flying school at Greenbushes in the Eastern Cape where at the age of 17 he qualified as a private pilot and subsequently as a commercial pilot.

Having been granted a bursary by Anglo American he graduated with honours in 1999 as an Electro-Mechanical Engineer. During the past twelve years he's been employed in project engineering and management within the mineral processing sectors.

Antony reached another personal milestone in March 2006 when he took to the air in his laboriously restored vintage aircraft.
Further personal challenges were achieved with the completion of his MBA in 2005 and in 2011 he became a certified Project Management Professional (PMP).

But all this while, another exciting challenge was beginning to take shape in Antony's mind: an SUV conversion to pure electric drive - Freedom1. Years of prior research, design and planning were spent to bring this new vision to life... and from May 2009, together Antony and Lizette, spent somewhat more than 1000 hours of hard work in their small workshop – converting, building, testing, rethinking and retesting the conversion of their Jeep Grand Cherokee to a pure electric vehicle (EV). On 9 December 2011 Antony and Lizette successfully took to the road in Freedom1 (their electric converted Jeep Grand Cherokee)...

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Contact Us


Sales: +27 (0)71 890 9958 /
+27 (0)65 960 7756

After Sales Tech Support:
+27 (0)83 258 3444

General Enquiries:
+27 (0)82 256 7430


Freedom Won PTY Ltd
PO Box 1449
South Africa

Unit 20, Muriel Road (Cnr. Doreen Road)
Ruimsig, Roodepoort
South Africa


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